Amazon sellers can now manage their store from inside Claude
By Brett Gavaghan, Founder of Adaptd · · Updated
Amazon has opened its seller tools to outside AI assistants, starting with Anthropic's Claude. The plugin is in beta for the US marketplace.
The short version
- Amazon has opened its seller tools to outside AI assistants, starting with a plugin for Anthropic's Claude.
- The plugin is in beta for the US marketplace, and Amazon says it plans to expand to other countries.
- Start with read-only questions, keep the approval step on, and check early changes by hand in Seller Central.
Amazon announced on 23 September that sellers can now run parts of their Amazon business from outside Seller Central. The news came at Amazon's Accelerate conference in Seattle.
What can Amazon sellers do from Claude?
Through the new Claude plugin, a seller can check inventory, change prices, update product listings and look at sales and performance figures. Claude is the first outside assistant Amazon supports, alongside Amazon's own Quick assistant, and it asks the seller to approve an action before it carries it out.
Who can use the Amazon plugin for Claude, and what else did Amazon announce?
The Amazon plugin for Claude is in beta for the US marketplace, and Amazon says it plans to expand to other countries. Amazon also announced a canvas view in its Seller Assistant for comparing pricing and checking ad campaigns, and background automations that watch the business and act once the seller approves.
Amazon's VP of Worldwide Selling Partner Experience, Mary Beth Westmoreland, said the aim is that sellers would never have to log into Seller Central. For a midsize business that sells on Amazon, that means routine checks like stock levels and price changes can happen in the same chat window where you already write emails and plan work.
How should an Amazon seller start with the Claude plugin?
If you try it, start with read-only questions such as stock and sales figures before you let it change prices or listings. Keep the approval step on, and check a few changes by hand in Seller Central for the first couple of weeks. If you sell outside the US, the plugin is not available to you yet.
More business software is connecting straight into AI assistants. Amazon is a large one to add to the list.
Sources
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