The businesses that need AI the most are too busy to adopt it. That's why Adaptd exists.
Adaptd began with a simple belief: the businesses that could benefit most from AI are the ones with the least time to figure it out.
After years spent deep in the marketing and operations of growing businesses, we kept seeing the same thing: talented teams buried in manual, repetitive work, and owners who knew AI could help but had no idea where to start or who to trust.
When AI made those once-out-of-reach ideas suddenly buildable, Adaptd became the answer — not just talking about what's possible, but building it.
We help midsize businesses put AI to work in a way that's practical, affordable, and human. We start with the tools you already have, build only what you actually need, and make sure your team can own it — then we stay as it grows.
The goal is always to amplify your people and what they do best — turning your ideas into reality, with your team stronger for it.
Founder-led, hands-on
Senior attention on every engagement
Founder-led, with the right specialists for the job.
Brett Gavaghan founded Adaptd to help integrate AI and automation into businesses that wanted to thrive in this new era of technology, not just survive. He runs @brettbuilds.ai on Instagram, where he shows business owners how to use AI in plain English, without the hype.
LinkedInInstagram (Brett Builds AI)
Adaptd is founder-led and hands-on, backed by a network of specialists across AI, automation, and software development who are brought in to fit the work. That means you get boutique, senior attention on your business, plus deep expertise wherever your project needs it — without the overhead, layers, and price tag of a big consultancy.
Five principles we don't bend on.
- 01
People × tech.
The best outcomes come from great people multiplied by the right technology — never one without the other.
- 02
Pragmatism over prestige.
The right answer is the one that works, not the flashiest build.
- 03
Teach, don't gatekeep.
We hand over knowledge, not dependency.
- 04
In it together.
We stay accountable long after go-live.
- 05
Keep it simple.
If we can't explain it in plain English, we're not done building it.
We're probably not the right fit if…
You're looking for the fastest and cheapest solution — we care too much to deliver bad work just to save a buck.
You're looking to replace your entire business with AI agents — we believe the best results are delivered when AI is used with a human touch.
But if you want AI that fits your business, works alongside your people, and keeps working long after launch — that's exactly what we do.
Where people and tech grow
Send us a few details and we'll be in touch to find a time.